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Describe your level of loyalty to the company. What about your experience with the company brings you back time and time again?

What specific strategies does the company use to retain loyal customers?

What value do you get from the relationship, and how does the company capture value from you in return?

In this final report, you will apply several of the concepts you learned in this course to a situation in your life. You must be creative in how you apply these logical tools.

For this assignment, you will write a three to five page report. In this report, you will identify a problem/scenario (of your choice) in your personal or professional life – and then you will use data analytics tools to analyze this problem/scenario and offer possible solutions/insights. In your report, you must apply at least two of the following “tools” to your real world situation

a.Spreadsheet Modeling

b.Simulation

c.Linear Programming

d. Optimization Analysis

e. Other main topics not listed

Be sure to show your work in the word document that you submit (3 pages). Graphs, charts, and diagrams should be included as you see fit.


For example. you may examine whether it would be more cost effective for the student to own a car or to use ride sharing apps like Zipcar and Uber. Your reports should follow the same basic structure as this example report that I have posted. That is:

Section 1: Introduction/situation definition

Section 2: Analytic Strategy

Section 3: Suggestions/Implementation.

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