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Consider the many means of differentiating products and services. Give an example of those differentiation strategies that have the most impact on your choices? Explain why? Can you think of certain brands that excel at a number of these means of differentiation?

described a scenario for new product sales that can be characterized by a formula called a Gompertz curve: S = ae^be^ct. Develop a spreadsheet for calculating sales using this formula for t = 0 to 160 in increments of 10 when a = 15000, b = -8, and c = -0.05.

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