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What is disruptive innovation? Pickup a mature industry, and describe what are the potential disruptive technologies for this chosen industry? Outline future business models capitalizing on such technologies that might disrupt the industry (outline at least one such business model if you can). What are the sustaining innovation directions for the incumbent firms in this industry? What are your suggestions for existing incumbent firms in this industry to take in order to prepare for the potential disruptive threats? Justify your answers

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