-Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Explain with example -explain briefly how can the marketers create value to the customer? -As a marketer you need to target your customer, discus by defining in which way you can achieve this knowing that you need to consider certain market segmentation. -what you need to consider when you decide to use demographic segmentation? -Market targeting involves evaluating and selecting marketing segments, what does marketing strategies includes? -How could you achieve a successful differentiation and positioning into the big market? -Explain briefly what product decisions the company should make at each level? Product attributes Branding Packaging Labeling Product support services
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