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Describe the quality-ethics connection 7. Select one of the quality gurus and briefly describe his major contributions to quality management 8. a. What is ISO 9000, and why is it important for global businesses to have ISO 9000 certification? b. Compare the Baldrige Award and ISO certification If an organization were going to seek both, which one should it seek first? Why? 9. Briefly explain how a company can achieve lower production costs and increase productivity by improving the quality of its products or services, 10. What are the key elements of the TQM approach? What is the driving force behind TOM?

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