Determine your mock airline’s fare structure. Your discussion can include mock data on the fare structure that you outline for business vs pleasure travel, passenger demand patterns, Seasonal operations, the elasticity of demand, pricing strategies, inventory/yield management, operating costs, profit maximization, and output determination in the short run.
Include a revenue matrix of four to seven fare structure examples that will impact your mock airline’s revenue. Your discussion should demonstrate how each of your fare elements will correlate to each other to benefit revenue overall. Also, include recommendations on any elements that are not performing to the desired revenue level and the controls you would have in place to alert and correct such issues.
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