Discuss some of the pricing constraints (see lecture) that are relevant to Uber’s challenges in India for UberGo. (see articles below). How does Uber’s India entry challenges illustrate how the loss of customer trust based on an incident in 2014 as well as ethical behavior pose serious marketing/business risks? Based on this limited information, what might be viable promotional, network and/or channel strategies to support Uber’s value in India going forward?
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