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Discuss the differences between brand slogans and brand mantras.

What are the three key criteria for a brand mantra?

Create a personal brand mantra that reflects who you are and represent amongst your colleagues, peers, friends, and family

Explain how you feel or think about market research as a consumer and what you think market researchers should do differently to improve their results. 

Discuss ethnophaulisms. What do the three types imply about individuals? Can ethnophaulisms be a positive thing? When did you personally first become aware of the true meaning of derogatory statements?

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