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Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share. 2. What is advertising appeal? 3. Explain the advantages and disadvantages of radio and TV advertising? 4. How can advertising and publicity work together? s. What is the primary factor that determines sales promotion objectives? Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.

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