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Distinguish between push and pull business-to-business marketing communication strategies. Relate the use of each strategy to PayPal, and conclude with which strategy would be most effective for PayPal and why. (12) Four (4) marks will be awarded for the explanation of a push strategy, with one (1) additional mark awarded for a PayPal-related example. Four (4) marks will be awarded for the explanation of a pull strategy, with one (1) additional mark awarded for a PayPal-related example. Two (2) marks will be awarded for the conclusion as to which strategy would be most effective for PayPal, and why.

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