Electronic commerce (E-commerce) is known as buying and selling behaviour through Internet. According to Turban, et al. (2008), he defined e-commerce as the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet. E-commerce today obtains so much prestige because technology offers a platform on the website. People can scan the shape, size of product online, and just make an order.

They can select the shipping method and check the delivery phase, rather than spend all day in the shopping mall (Ecommerce-land 2004).  E-commerce is an outstanding experience. It has altered the view of traditional shopping; multiple channels have already attracted many people’s attention. If e-commerce was only a hot topic few years ago, now it is easy to find in our daily lives such as online billing payment, and online shopping (Miva, 2011). Moreover, people seem to be shopping online in the office or during their lunchtime.

He came up with an idea about “teleshopping” which means shopping at a distance (Miva, 2011). Soon, Business-to-Business (B2B) online shopping become commercially lucrative but Business-to-Consumer (B2C) would not be successful until the later widespread use of Personal Computer’s (PC’s) and the World Wide Web (WWW), also known as, the Intern

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