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Explain why continuing education for professionals is important to both organizational and individual success. What kinds of program options would you provide for professionals—such as accountants and dietitians—who need professional certification?

Describe at least three methods for segmenting for the transportation market, cite examples:

Demographic segment – It means the selection of market area using the difference between people using their age, income, gender, family members etc.

II> Geographic segment – It means the selection of market area using the difference between the location.

III> Psychographics segment – It means the selection of market area using the difference between the characteristics/lifestyle of people.

IV> Behavioral segment – It means the selection of market area using the difference between product/service purchase frequency, benefits, buyer’s interests, needs/demands of product/service

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