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How does the Apple store website facilitate co-creation? (SD-Logic) The theory that value is created via the operant resources (skill / knowledge) of the customer as well as the service provider.

Value is created in the exchange of these operant resources. A website might be able to achieve co-creation measures by having a blog which allows customers to comment and start conversations with each other and with the company; essentially here customers are creating sharing operant resources with one another and therefore creating their own personalized service outcome.

How does the Apple cultivate specific relationships? i.e., positively or negatively valanced consumer engagement? Hint* look into the antecedents of positive engagement via Google scholar – do you see the antecedents also come up on the website?

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