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How might classical conditioning operate for a consumer who visits a new tutoring Web site and is greeted by the Web site’s avatar who resembles Albert Einstein?

CS 4-2 How might instrumental conditioning influence a consumer who purchases a new outfit for his avatar in a virtual world?

CS 4-3 Do consumers build associative networks from their avatar’s experience? If so, would the associations from their avatar experience be any different from other shopping experiences? How would these networks impact the consumer’s ability to organize and retrieve information that they have learned?

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