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Develop a creative brief for the Vodacom campaign as presented in Addendum A. The content of your brief must reflect the outcome and parameters of this campaign. The basic outline of your brief must include the following headings: (16)  State the primary problem (2 marks)  Campaign Objectives (2 marks) – all objectives must follow the SMART principle  Target Audience (2 marks)  Identify and define the primary competition (2 marks)  Brand positioning and personality (2 marks)  Primary Outcome or “Take Away” (2 marks)  Motivations, thoughts and feelings (2 marks)  Mandatory requirements (2 marks)

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