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Identify two Fortune 100 companies that have a well defined
marketing mix and identify how they are using the four P’s to remain

Discuss different types of promotions used by several companies. Explain group promotion mix components by company and analyze them for a consistent message. Identify the likely target market for each piece of promotion. Is the promotion component likely to be effective? Why or why not? Does a company appear to favor one component of the promotion mix more than others?

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