1. What does a “market orientation” mean?
2. What are the three most important attributes of a salesperson?
1. When comparing various programs with the same single objective, programs achieving the lowest cost-effectiveness should also have the lowest cost-benefit ratio.
2. Cost benefit analysis evaluates benefits in money terms but it does not evaluate costs in money terms.
3.The following is an example of what type of analysis: The cost per client of a smoking cessation program is $200.
|Cost of illness analysis|
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