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1. What does a “market orientation” mean?

2. What are the three most important attributes of a salesperson?

1. When comparing various programs with the same single objective, programs achieving the lowest cost-effectiveness should also have the lowest cost-benefit ratio.



2. Cost benefit analysis evaluates benefits in money terms but it does not evaluate costs in money terms.



3.The following is an example of what type of analysis:  The cost per client of a smoking cessation program is $200.

Cost analysis
Cost-effectiveness analysis
Cost-benefit analysis
Cost of illness analysis

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