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1. What does a “market orientation” mean?

2. What are the three most important attributes of a salesperson?

1. When comparing various programs with the same single objective, programs achieving the lowest cost-effectiveness should also have the lowest cost-benefit ratio.

True

False

2. Cost benefit analysis evaluates benefits in money terms but it does not evaluate costs in money terms.

True

False

3.The following is an example of what type of analysis:  The cost per client of a smoking cessation program is $200.

Cost analysis
Cost-effectiveness analysis
Cost-benefit analysis
Cost of illness analysis

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