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1) What is strategy? What is strategic planning? List the seven steps in the strategic management process. Describe the strategies of globalization and regionalization. When can each strategy be used most effectively?

2) Why should a company seek a global alliance over other forms of market entry? What motivates a company to develop a cross-border alliance? How can firms increase the likelihood of forming a successful global alliance?

3) What are the major variables that should be taken into account when designing a firm’s organizational structure? List the typical ways in which firms organize their international activities.

4) Why is it difficult for managers to evaluate and compare performance across subsidiaries? How can managers overcome these difficulties?

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