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What is the source of Nordstroms long-term sustainable competitive advantage? What valuable and rare resources does Nordstrom have that its rivals find difficult to imita

1) Strategic intent of the organization is very critical for setting a direction of the company. Discuss the importance of the following a) Mission Statement b) Vision c) Core values d) Objectives (20 Marks)

2) Select TWO of the following marketing tools outlined and describe each using examples and illustrate their value to the development of an effective marketing strategy.

a) New product Development (NPD)

b) Porter’s generic strategies

c) GE Matrix

d) Ansoff’s product/market Matrix                                                  (20 Marks)

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