What makes Starbucks product/service unique? What is their philosophy and/or purpose. This guides their actions, spells out their overall goal, and guides decision-making. ?
•2)What is their “pathway to customers”?
• 3) Provide details about pricing, promotions and distribution; consider the “4 Ps” of marketing (Product, Price, Place, Promotion)
Explain how Starbucks attract target customers and penetrate the market (including types of sales promotions and advertising)
•2) Why do you think Starbucks do these things?
•3) How do Starbucks distribute to customers? Retail? Online? Both
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