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Why is a business model important and how they influenced by internal and external factors?  

Conduct a little research on the difference between the product model and the marketing model. Is one model better than the other? Explain

How would I illustrate how a firm might cover small and medium-sized businesses versus large corporate customers using a multichannel integration map.

Example of multichannel integration map: simple example of high-coverage partnering model

1.Consider the relative cost of alternative sales channels

Direct sales – most expensive

Business partners


Direct Mail

Internet – least expensive

2. Employ business partners to cover small and medium-sized customers and perform the primary sales task

3. Fully Utilize other sales channels to lead direct support across the sales cycle

Lead generation from telechannels, direct mail and the internet

Sales closure support from direct sales rep, as required

Customer care from internet

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