Why is there a need for investors to be protected? When did this concept originate in the US? Explain one legal protection that an investor gets, and the source of this protection (what law)?
Choose an industrial or a commercial product (i.e., a non-consumer product). Analyze how to market it in a mature market, a new growth market, and an emerging market specifically focusing on product positioning, marketing tactics (4P’s), and customer satisfaction.
Describe at least three methods for segmenting for the transportation market, cite examples:
Demographic segment – It means the selection of market area using the difference between people using their age, income, gender, family members etc.
II> Geographic segment – It means the selection of market area using the difference between the location.
III> Psycho graphics segment – It means the selection of market area using the difference between the characteristics/lifestyle of people.
IV> Behavioral segment – It means the selection of market area using the difference between product/service purchase frequency, benefits, buyer’s interests, needs/demands of product/service
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